Is Google Adwords right for your business?
3rd December, 2008 by Alick
Google Adwords pay-per-click search results are shown above 'organic' search results
As most people who use a computer connected to the internet know, Google is where the world goes to find information on the internet, but Google also offer a relatively cheap way to promote your business.
Google Adwords is a form of PPC (pay per click) advertising – you only pay when users click through to your website, no matter how often your advert is displayed.
With Google AdWords, the idea is that you reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. Potential customers will see your ad displayed above or next to relevant search results. In addition, your ads could appear on relevant search and content sites within the Google Network.
Google Adwords’ precise targeting and your ability to control how much you’re willing to pay per click can mean a higher return on investment (ROI) for your advertising budget.
A recent study found that search advertising is still the most cost-effective method of advertising (and it is a fraction of the cost of direct mail, email, online banners or yellow pages), mainly due the fact you can target your market so effectively.
However don’t think that Google Adwords is the answer to all your marketing prayers. It’s still very easy to get wrong unless done properly and this could end up costing your business. If your not careful, and on top of your campaigns and your campaign goals, your in danger of wasting your time and money.
The migglemedia team manage Google Adwords accounts for many clients from a variety of industries. Get in touch with us on 0845 094 8443 to see how we can help you improve your online marketing ROI.
Find out more:
> Pay per click advertising with migglemedia
Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.
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Tags: Brighton & Hove, East Sussex, Google Adwords, online advertising, pay-per-click, Search Engine Marketing, SEM