Website fundamental #4: ‘Recycling’ your website audience
10th August, 2009 by Alick
‘Any page on your website could be a potential customer’s first experience of your brand’ is the fourth of miggle’s website fundamentals.
If your search engine optimisation (SEO) is working correctly, most new users will find your site via a web search. The page they click through to may not always be your homepage, so every page on your website needs to be able to effectively direct users to all the other important areas in your site if required.
Clear navigation and an ‘intuitive taxonomy’ – a logical method of organising your content in a menu structure – will generally achieve this, but you can further ‘recycle’ your users, i.e. move them through to important pages on your website, by adding links to other relevant pages at the foot of each page and within your website copy. Every time you write a new web page or blog post think ‘What do I want the user to do next?’
Good examples can be seen throughout The Cooden Beach Hotel website – and on this website, in the links within this blog post copy and effective cross-linking within our own website.
Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.
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Tags: audience building, website design, website development, website traffic
October 8th, 2009 at 4:54 pm
I find just having a permanent solid menu along the top (or side) depending on design works well enough, as long as the users can find their way to your “main” pages then all the links within those pages become easily accessible. But having ALL of the pages somewhere in a footer is a good thing SEO wise and for accessibility but can be a bit overwhelming if you have a lot of pages. Always a tough one to gauge!