Enabling organisations to project their unique culture to the world – Alick joins up with Culture Bank
16th December, 2009 by Alick
One of the great things about running your own business is the opportunity it provides to get involved in other projects. And I’m really excited to announce my involvement in Culture Bank.
Culture Bank enables organisations to project their unique culture to the world, pulling together all the great characters, events, stories and experiences that make it so using social media.
My role in the team is primarily to look at how we can move the technical solutions Culture Bank relies on to the next level. I also expect I’ll be able to add some of the experience I’ve got in building audiences and online engagement to the mix too. At the end of the day, it’s really the engagement that we can build for clients through Culture Bank that gives our solution its value. That’s what we’re selling.
This in turn comes back full circle to my technology role. The Culture Bank pitch is not a design or technical led exercise. It’s no more a technology operation than arranging a bus to ship your staff from the city to the campus is an automotive one. The benefits and outcomes are the key.
So, my challenge is to find the infrastructure that delivers what’s required in a way that enables the choice of what we use to take a back seat in the decision making process a client makes when they come to us. For it to be a given that it works. For it to be about the application of social media not the applications that power it.
I’m looking forward to hopefully being able to write more about the adventures we have with this all in 2010. If in the meantime, you want to find out more, just get in touch.
Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.
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Tags: audience analysis, audience building, business blog, online communities, social media, web development
December 16th, 2009 at 4:59 pm
Hey Alick,
This sounds cool – but what exactly is Culture Bank? What does it do? What’s the purpose?
December 16th, 2009 at 5:39 pm
Hey Leif,
Thanks for the comment. So think of a culture bank as a place where an organisation’s staff can share experiences, post links to videos, pictures etc about them, their work, what they do etc, to an extent where that bank of content ends up as a repository which describes a lot of what that company is all about culture wise.
(It’s not in itself though a social network, but obviously we encourage as much outbound integration into social networks as we can. What culture bank definitely isn’t is some attempt to have a business own profiles as a means of building up its own social network.)
It’s worked incredibly well (albeit before my time) with TGI Fridays. The Friday’s staff (or Fridoids) as they call themselves are regularly contributing content to their culture bank and in the process showing what a cool place those restaurants are to work (as well as go) – two things the business reaps a return on.
There’s a video here and a case study here which explains it all in more detail.
Hope that clarifies a bit!
All the best, Alick