One of the great things about running your own business is the opportunity it provides to get involved in other projects. And I’m really excited to announce my involvement in Culture Bank.

Culture Bank enables organisations to project their unique culture to the world, pulling together all the great characters, events, stories and experiences that make it so using social media.

My role in the team is primarily to look at how we can move the technical solutions Culture Bank relies on to the next level. I also expect I’ll be able to add some of the experience I’ve got in building audiences and online engagement to the mix too. At the end of the day, it’s really the engagement that we can build for clients through Culture Bank that gives our solution its value. That’s what we’re selling.

This in turn comes back full circle to my technology role. The Culture Bank pitch is not a design or technical led exercise. It’s no more a technology operation than arranging a bus to ship your staff from the city to the campus is an automotive one. The benefits and outcomes are the key.

So, my challenge is to find the infrastructure that delivers what’s required in a way that enables the choice of what we use to take a back seat in the decision making process a client makes when they come to us. For it to be a given that it works. For it to be about the application of social media not the applications that power it.

I’m looking forward to hopefully being able to write more about the adventures we have with this all in 2010. If in the meantime, you want to find out more, just get in touch.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.