With the year drawing to a close I’ve been taking a look at some of our search traffic over this year, as well as how our blog has performed. The two are quite closely linked. Why? Because a blog post, which is written with relevant keywords in mind, as far as titles, excerpts and content goes is a great way of getting traffic into the site. As a business, we may not have found our niche yet as to what we want to blog about, but it’s clear some things work better than others. So what are they?

Sharing knowledge

Ian has written a couple of posts this year on his experiences with both Cufon and BuddyPress. These have attracted a lot of traffic. They help establish a level of authority in an area and they open up an opportunity for dialogue. We should do more of this sort of writing.

Commenting on current events

Two of the most successful posts we’ve written this year are on the back of two pieces of news, neither of which are directly related to our business. The issue of whether businesses need TV licences for their PCs and the effect of Swine Flu on business continuity. When there is interest in a specific area, weighing in with our opinion adds to the overall commentary and again encourages a dialogue.

Establishing our own voice

Blogging for miggle is not really a core activity. Yes, there’s a real value in it, but it’s part of what we do to talk about our work, our business, our opinions and experiences. All stuff which is good to write about, but which needs to find its rightful place alongside getting client work out of the door. So, finding our own voice as part of that takes a while, especially when we have more than one contributor to the blog. However, when we’ve written from the heart, the posts have done well. Like when I wrote about the person who tore down our sign!

Our traffic from search (well, we only looked at Google….)

In terms of what insights our search traffic has given us as to what potential customers are looking for, there are two big things we’ve seen, each of which have been supported by enquires coming directly into our office.

Monetise my website!

Firstly, site owners want to find ways of monetising their web traffic and online audiences. There’s a big ‘moon on a stick’ element to this in that they want ‘A list’ advertisers via a solution where the inventory is sold directly on their behalf in a way that gives them control over copy. Even so, its a legitimate business objective which there is a big demand for.

I think I might plan my next bit of web development!

Secondly, the number of businesses that are showing a desire to understand their audiences and align their product requirements against the market objectives they uncover via a process which plans iterative developments is growing.

And finally….

The best, completely unrelated search term, on which we got a click this year was ‘Where can I find a bedroom in Hove I can rent by the hour.’ It’s reassuring to know, that if miggle were to go belly up, that there is a business opportunity here I can investigate.

Beyond that, our ten most popular blog posts this year have been:-

1. .tel domains: time to get excited (We’re still waiting for that excitement!)

2. Part time Production Assistant (Blogs are a great way to get company news out like this)

3. Building .tel websites

4. Why needing a TV licence for your work PC is a nonsense (a follow up post ot a bit of news that could affect businesses like miggle)

5. Recycling your audience (One of a series of web tips from miggle – althogh it got traffic from people looking for recycling websites)

6. Peopleperhour – the good the bad and the ugly

7. Building social networks in open source CMS

8. Use any font on your website with Cufon

9. Vacancy for a web producer

10. Online advertising space

Thanks for reading and commenting.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

Buddypress screengrab

>> What is BuddyPress? See Alick’s previous post.

Before starting to install BuddyPress you need to use WordPress MU. Once uploaded onto your server you will be guided through the installation. This includes the standard email and database details but you are also asked whether to use sub-domains or sub-directories for each user’s blogs, e.g. blog.example.com or example.com/blog.

On the first install I went for sub-domains, everything installed correctly. We could have multiple users and access each control panel but there was a problem trying to access everyone’s blogs. As I installed WordPress MU onto a shared server blog.example.com gave a ’shared ip’ error. You will only be able to use sub-domains on a dedicated server.

Once re-installing (you can just delete wp-config.php!) I chose sub-directories, wow! Huge breakdown. WordPress MU gave a redirect loop error, I couldn’t even access wp-login! After searching through a few forums I started to find this was a common error.

The solution:
Many forum users say to ‘clear your cookies’ which in a lot of cases seems to work. Other people suggest modifying the SECRET_SALT so WordPress generates a new code – SECRET_SALT is auto-generated by the install for wp-config.php.

But the one I found to work was by bradleyland.net. Basically just delete wp-config.php and do the setup again. From what I can tell this resolves both the solutions above so if you have tried one and it didn’t work, try the other too.

Installing BuddyPress
Once WordPress MU is up and running BuddyPress is fairly simple, I didn’t have any errors getting this to work first time. The read-me.txt file is useful but it doesn’t tell you every step, I would suggest following their online guide.

We get quite a few requests from prospective clients looking to build social networks. It often turns out that the plans are like a house of cards. Give them a prod while asking ‘What’s the business model / your budget / hook to get people to sign up?’ usually brings it all tumbling down. At the heart of a lot of these requests is the desire on the client’s part to either own a community or engage customers on their network. As such, ownership of the customer is key and that can potentially rule out using certain off the shelf social network content management systems (CMS) because there are always issues over who owns the user. So, to combat this, the route proposed is often to build it from scratch. This in itself is often impractical as what budget there is then goes into re-inventing wheels as we go about re-writing blogs/forums/groups/etc from scratch.

End result of all this is that everyone who’s come and asked us about building social networks has ended up re-thinking their ideas as a result of either a) not wanting to invest in building a plan up front or b) realising that the lack of robustness in their business plan means that the self build route will be a quick and effective way of losing a lot of money very quickly.

So, as a result of this, we’ve been quite excited by the idea of BuddyPress, and as such we’ve installed a version of it on our test server of which you’re free to sign up and have a play and see what you think. I don’t know how long we’ll keep this up for, so if this link here isn’t working, you’ll know we’ve taken it down.

So far, the biggest criticism of it is that it’s got no privacy settings and is without a lot of key social network features. But, it’s got a Facebook style wall (the wire) and Groups (which with no privacy, are really just a twist on profiles) and email based messaging. And, because it’s based on WordPress it’s got blog functionality which is something we know we can skin pretty easily.

I actually think the BuddyPress control panel is a bit confusing and we’re yet to dig into this enough to see how much we can change this. That I think will require more than skinning – it strikes me as there are some core IA issues that need to be resolved. But I guess for the WordPress team, this is work in progress and if BuddyPress is anywhere near as successful as WordPress it’ll surely be of great use to clients looking for a potential candidate for building social networks which are feature rich, give full ownership of the user and provide lots of opportunities for design customisation.

We’ve now deleted our test install of BuddyPress. If you want to learn more about what we can do for you with Social Media just get in touch.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

I was minding my own business, just cruising the Web for miggle-ish links and webby news to feedback to the team, when I came across a curious gem: Who do we farm out at miggle?

It appears the miggleblog is being rewritten by translating software that fancies itself the new Anthony Burgess. Whilst I don’t usually approve of random sites ‘borrowing’ our content, any entity that can transform ‘a great graphic designer’ into ‘a marvy ingenuous core decorator’ surely deserves some applause.

In the fight for credit crunch business, grabbing the attention of your target audience can be extremely difficult. To paraphrase Alick in his previous post – A website is just the beginning – you can’t just hope for online business to find you.

The solution? An integrated business blog and subscribable RSS feed, like our very own miggleblog. An inexpensive, simple tool, it can give you direct access to millions of prospective customers worldwide.

The benefits of a blog:

Reach more people, and make money
The likelihood is that only your existing customers will read a news section on your website. With a blog you can reach out and find new prospects. Google’s Feedburner is an invaluable tool that can help you publicise your RSS feed content and make it easier for people to subscribe. By participating in the FeedBurner Ad Network, you can make money from your pearls of wisdom.

Build customer relations
It’s far harder to get business from new customers than it is to get more business from your existing customers, so keeping in touch should be one of your top priorities. An interactive blog is a friendly and fun way to keep your existing customers up-to-date with all your new offers and products, so that your business will be at the forefront of their mind when they need your products or services again.

Better search engine rankings
The migglemedia team always recommend that a business blog be hosted on the main business website, as the more people that read your blog and link to posts on it, the higher your website will appear in the search engine rankings.

Bring in more traffic
Google search loves frequently updated websites, therefore a blog can bring in a surprising amount of new traffic to your website through natural search terms. Blog posts are rapidly indexed by the major search engines and can be extremely profitable.

Start a buzz
Blog about your new products, drop hints about forthcoming events, publicise your research – grab the attention of the press! Blogs are increasingly quoted and cited in the mainstream media, and as such are a great way to score free publicity for your company.

Become ‘the guru’
If your business occupies a niche sector of the market, why not share your knowledge via a blog and build a reputation as a go-to person?

Test your ideas
Thinking about a change of direction for the company or expanding into a new range of products? Blog about it and let your customers tell you exactly what they want from your business.

>> How to profit from social media

>> Drive user engagement with a newsletter

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.