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Archive for the ‘content management’ Category

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Who will keep your website up to date when your office is decimated by swine flu?

25th June, 2009 by Alick

OK – I’m not trying to panic anyone here, or be a doom monger, but now that the UK’s Chief Medical Officer has said that by Autumn, this WHO declared, level six pandemic, could amount to 10,000 new cases a week, then its probably time to think about what your contingency plan is as a business when swine flu strikes. It’s not a case of IF your office will be hit – but WHEN!

After all, lets face it, we Brits are not the most resilient bunch when illness strikes. I can think of plenty of times in my working career where I’ve been able to see the tumbleweed blow through offices, as a mass bunch of sickies get thrown, with staff self diagnosing the sniffles as flu. So, it’s key you have a plan to cope. Many businesses will have a good BCP in place. However, if you are reading this thinking ‘What’s BCP?’ then read on. And then when you’ve finished, go and see your boss and ask him how your company’s BCP will handle a drought of fit and able bodies in the office. If he/she looks at you blankly, then here’s an opportunity for you to score a few brownie points.

In layman’s terms BCP, or Business Continuity Planning, is all about what processes you have in place to address the fact that what can go wrong, will go wrong. Because worst case scenarios rarely happen, few businesses take the time to consider what they’ll do when disaster strikes. A solid BCP plan should cover many areas – and how to cope when your business is suffering from staff shortages due to sickness is definitely one.

I remember in a past life putting the basics of BCP in place when we realised that the Queen Mother would not go on for ever. Operation Fishbone it was called, Her Majesty having had what was past form for choking on bones and us being aware that the next one could be one heimlich manourvre too far. As it was, she soldiered on for another six months, but a few days after we’d devised the plan, two planes flew into the World Trade Center. We were well prepared to cover the event editorially. Judging by the speed at which our competitors sites went down, we were probably one of the few that were.

The point of this little anecdote is this: Even if you think the panic over swine flu has been blown out of all proportion, that’s not a reason not to think about BCP. After all, a process that works for the flu will also cover you when snow falls in London again and no one can get to the office. This winter just gone, the current clients for whom we provide a BCP service via migglepublishing were able to pick up the phone and know that we’d be able to kick in with coverage when the bad weather ground everything to a halt.

We’re able to provide that coverage because our clients see the value of investing some time and money into ensuring continuity of service and they can thus rest assured that there are people across various locations who have access to publishing tools, training in how to use them and a good understanding of what sort of content works for your business – these FAQs will give you some idea of how that process works. If you want to find out more about how we can help you with being a cog in your BCP machine just get in touch. And if you don’t, be prepared anyway. Nothing stays the same for ever – its the nature of impermanence. Disaster is imminent. Make sure you can cover it, not be swept up by it.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Content production: The miggle team get snap happy

29th May, 2009 by Jo

02_sextet_bananabell_pinks07_classic_flower_bananabell_black_pink12_dice_barbell06_black_titanium_body_spiralA client of ours asked us if we could produce the product photos for her miggle designed and developed ecommerce site, due to launch in July. What does she sell? Tiny, shiny body jewellery – the sort that smudges if you look too hard – and lots of it. A fiddly job if ever I’ve come across one.

Ever willing to rise to a challenge, I dredged up what remained of my studio memories from back when I studied Editorial Photography here in Brighton many moons ago. With various members of the team drafted into polishing and blu-tak duty we set up quite a functional little studio in a corner of the office with a lovely pink backdrop to match her site design and give the body jewellery some ‘zing’. After plenty of experimentation, we’re pretty chuffed with the results. What do you reckon?

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Social media: why your business needs a blog

29th April, 2009 by Jo

In the fight for credit crunch business, grabbing the attention of your target audience can be extremely difficult. To paraphrase Alick in his previous post – A website is just the beginning – you can’t just hope for online business to find you.

The solution? An integrated business blog and subscribable RSS feed, like our very own miggleblog. An inexpensive, simple tool, it can give you direct access to millions of prospective customers worldwide.

The benefits of a blog:

Reach more people, and make money
The likelihood is that only your existing customers will read a news section on your website. With a blog you can reach out and find new prospects. Google’s Feedburner is an invaluable tool that can help you publicise your RSS feed content and make it easier for people to subscribe. By participating in the FeedBurner Ad Network, you can make money from your pearls of wisdom.

Build customer relations
It’s far harder to get business from new customers than it is to get more business from your existing customers, so keeping in touch should be one of your top priorities. An interactive blog is a friendly and fun way to keep your existing customers up-to-date with all your new offers and products, so that your business will be at the forefront of their mind when they need your products or services again.

Better search engine rankings
The migglemedia team always recommend that a business blog be hosted on the main business website, as the more people that read your blog and link to posts on it, the higher your website will appear in the search engine rankings.

Bring in more traffic
Google search loves frequently updated websites, therefore a blog can bring in a surprising amount of new traffic to your website through natural search terms. Blog posts are rapidly indexed by the major search engines and can be extremely profitable.

Start a buzz
Blog about your new products, drop hints about forthcoming events, publicise your research – grab the attention of the press! Blogs are increasingly quoted and cited in the mainstream media, and as such are a great way to score free publicity for your company.

Become ‘the guru’
If your business occupies a niche sector of the market, why not share your knowledge via a blog and build a reputation as a go-to person?

Test your ideas
Thinking about a change of direction for the company or expanding into a new range of products? Blog about it and let your customers tell you exactly what they want from your business.

>> How to profit from social media

>> Drive user engagement with a newsletter

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Website development: a website is just the beginning

22nd April, 2009 by Jo

This is the next post in Alick’s series on our miggle website fundamentals, “a functional website is just the starting point for an effective online business”.

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I always have this vision of a guy – maybe back in the 1930s at the height of the last depression – sitting in his office, elbows on desk, head in hands, staring at his brand new telephone and waiting for it to ring. He’d heard that all his competitors had got a phone and thought if he got one too, the business would come. So he got it installed, but never figured out why it didn’t ring.

I see a similar thing happen with business websites. How many can say that their site’s working for their business the way they want it to?

For the purposes of this post, we’ll assume your website is a great website – focussed on the needs of your audience and/or current and future customers, providing the features or functions that match those of your competitors in a way that makes it easy for users to get what they want and encourages them to come back for more. But we’ll also assume that its not delivering the return on the investment you wanted – so why is that?

In most cases it’s because too much focus, time and money was placed on the build and the design – and not enough thought given to what time, money and resource would be required to get it seen.

The common problems we see are:

* The front page never changes
* No new content gets added
* No promotion of special offers
* Worse still – as a combination of neglect on the three points above, out-of-date content is featured on the website
* Broken links – or searches on Google link to pages that can’t be found
* Offline advertising and literature are not referencing your website
* No money is spent on online advertising and marketing.

They exist because:

* No one within the business ‘owns’ the website
* No budget has been allocated to the website
* Somehow the business believes that because everyone can access your site, everyone will.

They can be mitigated by:

* Allocating a budget within your business to promote your site
* Ensuring someone has the skills and the time to make updates to your site to keep it fresh, accurate and reflective of your business
* Having a clear plan of what you can reasonably expect from your site.

Our most successful small business clients have got themselves to the stage where their sites have paid for themselves. In every case, it’s been because they’ve been prepared to spend at least the same again as they spent on the build to ensure their online investment returns with interest.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Online advertising defies the spending slump

1st April, 2009 by Jo

Internet advertising in Britain was the only ad medium to grow in 2008, rising 17 percent and bucking the overall 3.5 percent industry fall, according to the latest reports.

The reasons? Pay-per-click and online display advertising offer businesses what TV, radio, mail and press simply can’t – total accountability, the flexibility to adjust and test advertising messages in real time and pinpoint targeting of your desired audiences.

There are millions of places on the internet where you can buy advertising and lots of different ways you can do it. Advertising comes down to two things – you’re either building your brand or you want to elicit some direct response. There are distinct strategies for both.

In terms of building brand – it’s important to establish what kind of websites have a commercial offering that’s right for you and a relevant audience. You could buy an ad on the front page of Yahoo! and reach many millions of people from all walks of life – it’ll be priced accordingly. But you may find that there are websites that cost less and work better, helping you to access a relevant niche audience.

The migglemedia team can advise you on where you should advertise, what your mix of branded and direct spend should be, bargain advertising opportunities and how to design compelling creative.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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New .tel website domains – time to get excited

23rd March, 2009 by Alick

mobile-tel1New things happen on the Internet all the time. It’s an evolving medium – that’s one of the best things about it. This latest development has really got us excited though: the launch of .tel domains.

What’s it all about?

.tel is a new top level domain (TLD) like a .com or a .co.uk, yet different in one key respect: the way it uses the Internet’s ‘phone book’, DNS (Domain Name System).

Up until now, everytime you access a website, the address you type in is translated, by DNS, into the set of numbers that the website lives under. Your computer (or mobile phone) then busies itself with retrieving the webpages. With .tels, it’s all completely different as all the information in a .tel is stored by the DNS. This means that the DNS doesn’t need to look anywhere else for the info, so it can deliver the information that lives under yourbusiness.tel super quickly.

A .tel domain can either complement your existing website or act as a stand-alone website if you don’t yet have one. All the information that lives at yourbusiness.tel is viewable in a web browser (e.g. Internet Explorer or FireFox) as a webpage.

Because of their speed, .tel domains have significant advantages for web-enabled mobile phones – many of which still download standard web pages quite slowly. Also, because you can publish pretty much any contact information on a .tel, customers are just one click from your website, your email or from making a call.

With a .tel domain you can:

Join a global online directory that provides you instant worldwide exposure…

Integrate all your means of communication in a single place under your control…

Update and manage your contact information and keywords in real time…

Increase your search engine visibility through descriptive keywords…

Provide a fast way for your customers to connect with you in a single click from any mobile device…

How are .tel domains different to .coms?

The makers of .tel reckon that .tel domains could be as big as .com. We’re not going to be as bullish as .tel’s inventors because the invention of .com was a once in a lifetime phenomenon. But .tel will be big and we think businesses should get on board – not just to have a cool domain name, because this is NOT what .tel is about – but to get to use part of the internet, DNS, the web’s engine room, that other domains can’t exploit.

Without getting too technical, .tel domains use of DNS allows them to deliver several advantages. The .tels work really quickly on mobile phones – putting users one click away from making calls, sending you a mail or browsing your website. And because changes you make to your .tel are instantaneous (or as near as), anyone or anything that references your .tel has access to the latest, most up-to-date info about your business.

Exciting new opportunities with .tel domains

There are a number of other exciting aspects to .tel domains – opportunities for social networking and location based services being amongst our most hotly anticipated. Also, .tel development will not stand still. Think of some of the first .com pages you ever looked at, back when your mobile phone was brick sized and no one had thought of putting a browser on it – how far they’ve come. .tel has also been developed with a view to evolve. Watch this space for more .tel news very soon.

At miggle, we’ll be building a few .tels of our own. We can build your .tel pages too. For more information on .tels, contact the miggleweb team.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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BMS and miggle team up for video promo production

17th February, 2009 by Paul

Back in December miggle.co.uk teamed up with Brighton Music Scene to produce a short video interview with up and coming New Wave band, Transformer.

The brief was to create a professionally edited piece that used multiple camera angles, made use of the band’s music video and was punchy and modern in style.

Filming took place in Brighton’s PoNaNa club – a perfect setting. We filmed using a professional set up of three cameras, one fixed, one in front and one roaming. Thanks are due to Lee who directed and edited the film.

The results do speak for themselves and act as a great showcase for what miggle.co.uk can do with this medium and we hope to create more engaging, exciting video content soon.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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