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Archive for the ‘website design’ Category

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Website fundamental #5: Keeping your business website clutter-free

2nd November, 2009 by Jo

A clutter-free website is essential to the user experience’ is the fifth of Alick’s website fundamentals.

Just a few years ago, a Flash-based website containing all the bells and whistles a web designer could conceive of after four double lattes was seen as the web design zenith. It was an exercise in showing off, often accompanied by a distinct sense of panic in the user as they found themselves thrown into a pool of whirling effects with no navigational conventions. Designed to ‘engage’, the end result was often a slow moving, frustrating turn-off.

The current mantra in web design is ‘usability’. Most of your visitors will have a specific target in mind when they access your site initially – are you helping them get there quickly, or are they distracted by a slow loading splash page, pop-ups, ’sparkly’ banners and irritating videos or voiceover?

Although you may regard your website as a work of great beauty, every word and pixel honed to perfection, users just want to know where to click to get what they want. When designing for the web – less is most definitely more!

* Optimise your site structure so navigation is clear and logical

* Make pages easy to scan, using carefully chosen sub-headings and bullets to break up large areas of text

* Use white space to guide the viewer to important ‘clicks’ and create an organised presentation of information on the page

* Edit your copy ruthlessly so every word adds value

* Follow labelling conventions – whilst it may be cute to ‘drop us a line’, a busy user will be looking for ‘contact us’.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.


 
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Peopleperhour – the good, bad and the ugly – getting the best from the ‘ebay for projects’

19th September, 2009 by Alick

peopleperhour.com is a kind of ‘ebay for projects’. Potential customers post projects they need doing and then interested suppliers will bid on them.

How we use it

I’ve been a user of peopleperhour.com (PPH) pretty much since it launched. I tend not to bid for much on it, but I do like keeping an eye on the sort of projects that get requested through it. It’s a great way of staying abreast of what sort of solutions businesses are after.

I also use it for sourcing freelancers for one off projects which require skills we don’t have within our full-time and part-time staff – but I limit that to marketing or copy related requirements. That’s not to say I wouldn’t source design and development through it, but I think to do so ups the level of risk to a project.

While I’ve only ever won a couple of projects through PPH, the contacts I’ve made through the network have generated quite a bit of business in the past. Our two biggest development projects in 2008 came from people who’d found my PPH profile in Google and then gone on to Google my name.

Although PPH aims to limit suppliers providing contact details to providers in advance of a deal being made I think in reality it does (or at least has done in the past) quite a poor job of monitoring this – probably because to clamp down on this is a really hard issue to find a scalable solution to. When they are unable to do this, it creates an unfair playground. I always try and bid by the rules, but I’m often up against others who don’t, and if they slip through the net then this can be in their favour. Thus, I’m quite lucky that there is, as far as I know, only one Alick Mighall (practice singing this as a football chant…) and thus, for those who Google my name, they’ll tend to find both me and my business anyway.

Recently, I’ve had some useful wins with PPH – in that I’ve picked up some good work and found some useful freelancers – so I’ll continue to use the site.

Too many poorly conceived projects and low quality providers

So, what’s the bad and the ugly? Well, its two worst points are probably not PPH’s doing as such – even it does create the environment in which this happens, and those are a) a lot of poorly conceived projects, and based on the number of bids that many of these projects get, b) too many providers bidding at prices, at which I believe, it’s not possible to do a good quality job.

On the projects front, I think the team at PPH have done a better job at filtering out the really stupid requests. It’s a while, for example, since I’ve seen projects like ‘e-bay clone required – budget, less than £250′. However, I do still see a lot of projects, in which the brief details a project which surely can’t be done within time the quoted budget allows. What’s this down to? Project owners knowing that there are people out there who’ll code for food? Or who realise it’s a buyer’s market? Or is it just a fundamental misunderstanding of what kind of time a quality job might take? I think its often the last point. Price competition can be a good thing, I’ve no issue with that. My beef is really about the time it takes to do a good job.

This project here – for a business directory – is a good example. Basically, the client is looking for a business directory to be built, similar to a competitive example, which is quoted, which will have a CMS, so that they can add their own listings, ad serving, so they can monetise it, some static pages and the directory needs to be searchable. Oh, and it needs to be delivered ASAP! The budget is less than £250.

Ok, so lets take PPH’s commission out of that, and that leaves us with £225 which we’ll then divide by the minimum wage in the UK – a rate of pay you’d usually associated with unskilled labour – about £5.75. That gives 39 hours to deliver the project, assuming that there are no costs such as hosting, domain purchase etc. That 39 hours has got to cover the development from end to end, starting with clarifying the client’s ‘brief’ – defining some kind of spec from that and then nailing down in writing what exactly will be delivered, to designing, coding, getting sign off, testing and bug fixing. Why would any developer worth their salt bid on that? Well, as it goes, 20 have. And there are still 11 days left until the bids close.

For all PPH’s good points, I don’t see how having projects like this, or a network of providers prepared to bid at such rates can be in anyway a positive thing for the network, or for the wider industry as a whole. Fair enough – PPH is a network that allows project owners to circumnavigate bloated agency fees. It also allows project owners to consider quotes from providers who are based outside of the UK and thus are able to do things more cost effectively. Both these are good points. But if that’s at the expense of creating a perception where actually web development is easily done, for peanuts, or in an unfeasibly short amount of time, then that’s a bad thing. Buying an online service is like buying any other. You still get what you pay for. But I think many people think this just doesn’t apply to online.

I’d be interested in thoughts on this. I’d be even more interested in seeing similar examples of what a £250 solution looks like to a project briefed similar to the one I’ve quoted.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Website fundamental #4: ‘Recycling’ your website audience

10th August, 2009 by Alick

‘Any page on your website could be a potential customer’s first experience of your brand’ is the fourth of miggle’s website fundamentals.

If your search engine optimisation (SEO) is working correctly, most new users will find your site via a web search. The page they click through to may not always be your homepage, so every page on your website needs to be able to effectively direct users to all the other important areas in your site if required.

Clear navigation and an ‘intuitive taxonomy’ – a logical method of organising your content in a menu structure – will generally achieve this, but you can further ‘recycle’ your users, i.e. move them through to important pages on your website, by adding links to other relevant pages at the foot of each page and within your website copy. Every time you write a new web page or blog post think ‘What do I want the user to do next?’

Good examples can be seen throughout The Cooden Beach Hotel website – and on this website, in the links within this blog post copy and effective cross-linking within our own website.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Your business website homepage is the window to your brand online

3rd July, 2009 by Alick

In the third of our blog posts explaining miggle’s website fundamentals, we take you through our thinking on the importance of a website homepage in establishing your online brand and inspiring trust in your users.

Express yourself
If your business already has a strong offline brand, keep online life simple for both your business and your users and maintain consistency within all your promotional activities. It may be tempting when you think about site design to go for a hot new look, but a radically different ‘epersonality’ could hinder rather than help your business. Think carefully before letting your web designer take you off on a path which diverges too much from your existing identity.

Don’t be seduced by flashy effects
Animation rich sites may create a powerful first impression, but return users to your site will just want to be able to get to the pages they need quickly and easily. Your site exists to do a good job for your business and customers, its primary function is not to add diversity to your design team’s portfolio. Remember, the amount of time a customer will spend on your site versus the other sites they use online is minimal – so don’t make them have to work hard to get what they want by making things more confusing than they need to be. And definitely don’t make them have to download any special plug-ins to view the page. Inexperienced users won’t know how, experienced users are likely not to bother. With e-commerce businesses remember people shop online to save time as well as money. Think of your homepage as a haven for users – a reassuring place where it’s easy to find exactly the information needed.

Demonstrate openness
Your homepage should provide easy access to an ‘about us’ section with detailed information on the business, online portfolios / examples of your work and profiles of staff members – all these aspects indicate transparency and openness and can help give your business that ‘human touch’. If you are running an e-commerce business, easy links to returns policies and customer care are also important.

Provide valuable content
A site that reads as a business card or promotional pamphlet gives users little reason to revisit. Thinking about how you can offer advice, tips, news or promotional offers will keep you homepage fresh.

Think carefully about advertising
If you are going to accept any kind of advertising or sponsorship online think first about how the appearance of other brands along side you own will effect customers perceptions of your business. Good advertisers/sponsors will provide good mutual brand association, poor ones will diminish it.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Use any font on your website with Cufón

19th May, 2009 by Ian

cufon_web-safe-fonts

An example of a font rendered with Cufón

This week, a client asked us to programme a site mock-up which included non-web-safe-fonts.

In the past, I would have had to “slice” out the text and reference the particular font along with a similar replacement from five or so web-safe-fonts or create non-SEO friendly images to replace text elements.

Over the last few years, applications have appeared which allow developers to render non-web-safe-fonts using Flash. However, on the recommendation of Jeffrey Way, I decided to try Cufón, a new development which uses Javascript. (One of the reasons we decided to use the Javascript application rather than the more established Flash applications is that there are better options for the user if they don’t have Javascript turned on.)

Rather than render the text using Flash like sIFR and FLIR, it uses a mixture of canvas and VML to render the fonts. The process has been amazingly simple.

Here are some pros and cons I found while implementing Cufón:

Cufón pros
* Lightning fast
* Easy to install
* Up and running in a few minutes
* Allow CSS editing and :hover states
* Can use multiple fonts for different elements
* Search Engine Friendly (SEO)
* Not dependent upon a server-side language.

Cufón cons
* It’s Javascript dependent. If disabled, the default fonts will be used
* The text isn’t selectable.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Get mobile for successful website promotions

1st May, 2009 by Alick

design_01-copyOver the last few weeks I’ve noticed more and more tradesmen’s vans out and about on my walk into work. We’re well into the spring and that always seems to be start of people getting professionals in to get stuff done to their houses. And in that, I’ve seen a bit of a selling opportunity!

A lot of vans I walk past will carry the business name, the trade, a phone and mobile number – sometimes even an email address – but often a lot of these are bereft of a web address. So, it’s a perfect chance to ask the question – “Do you have a website?”

Travelling promotions
The interesting thing is that some of these businesses do, but they don’t promote the fact on their vans, or the banners that hang from scaffolds. This seems to me to be missing an obvious opportunity. As I’ve said before – a functional website is just the starting point to making the most of your business online.

Of course there are those vans that do promote websites – and so, when I see a web address I tap it into my iPhone and check out what’s there. Right now, web access via mobile phones only makes up a tiny percentage of overall access to the Internet, but of course that’s only going to increase as the availability of both phones that can access the web increase, the functionality of the browsing software improves and designers start really thinking about hand held experiences. Here at miggle, we’re also betting on .tel domains playing their part in making the web more mobile.

Think mobile for your website
Even though that slice of users is small right now, I think they represent a valuable niche. If a user has taken the time to access your site on their phone, then it shows that they really really wanted to see that info. Something has created that moment and that’s a powerful impulse. Visits driven on this sort of emotive level are probably some of the most qualified traffic you might get. So, there are two things – one, you’ve got to work hard to try and create those moments. If you’re a tradesman and you own a van, it can act as a moving billboard for your business – so use it as such. And, two, if what’s on your van has the power to make someone act straight away – which is likely, in someway to be facilitated by their phone, then make sure you’ve got a credible experience on hand held devices.

Once example I had today – nice looking van, clean, good logo, clearly a professional job on the branding (as opposed to Comic Sans and some clip art vinyled on to the side), talking up what seemed to be a quality product and service. I tap their address into my phone – and I get no site. Why? Because it’s all been designed in Flash, it has no back up option for people who might be accessing a site on a device that does not support Flash. “So who gives a ****?”, you might say – its hardly like that’s going to make up much of the visits to the site. True enough. But a web design company that delivers a site that ONLY works in Flash is probably not a web design company that’s thought about the challenges of making a Flash site work well from a Search Engine Optimisation (SEO) or an accessibility perspective, or even a basic user needs perspective. That client’s site probably makes a nice portfolio entry on prettybutpointlesssites.com – but that’s about it.

All that from my walk to work. I’m glad it’s the weekend…

>> Get your business a .tel domain

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Web design and development: CHAIR launch

17th April, 2009 by Jo

chair-web-design-development

Web design and development for CHAIR: an effective business website with a minimum of fuss.

CHAIR founders Melissa and Sophie came to us with a plan for how they wanted their website to work. We created a simple yet elegant 5-page site, with email, hosting, contact form and an all-important photo gallery to show off their beautiful stock of chairs. Built in the miggleCMS content management system, their new site was up and running within a couple of days.

Sophie and Melissa were chuffed with the results: “We can’t thank miggle enough for their professionalism, creativity, dependability and quick turn-around. They are a cohesive, dynamic group that work together to create precisely what their client is after and we highly recommend them. When starting up a new company, it is important to make key choices financially and we feel that we invested wisely by choosing miggle and look forward to growing our online presence with them. Thanks to everyone on the miggle team!”

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Our cutest website design testimonial yet?

17th March, 2009 by Jo

Received 9th March 2009:

“Hi Alick, Just had a look at the Cooden Beach website out of interest. I was very impressed with it. I like the way the pictures change on each page. Just thought I would let you know that I thought it was excellent. Love Mum”

Bless.

Fortunately, the miggle team don’t have to rely solely on Alick’s mum for positive feedback. See actual testimonials from our clients on our website design and development, content management and online media services on the main miggle website.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Website development: why audience analysis is crucial

4th March, 2009 by Jo

The first of our miggle website fundamentals is: “The key to online success lies in understanding the audience for your business”. If you can crack this, then you’re onto a website winner.

Contrary to popular opinion, the streets of the superhighway are not paved with gold. Long gone are the days of glaring gaps in the market and websites that simply ‘manage themselves’. We’d place money on the Pareto principle striking here: with just a few well-managed e-commerce websites hoovering up 80% or more of online business, with most websites left out in the cold.

So why is this? Many site owners make the mistake of putting the cart before the horse online business-wise: coming up with an idea for an online business and immediately commissioning web design and development, without considering whether there will be a profitable audience for their business.

Avoid being an Internet also-ran

If your online business is going to actively compete in the race for ‘Net establishment, then you first have to know WHO you are trying to communicate with, e.g. persuade to buy your products or subscribe to your services, before you can work out HOW best to communicate with them through your website.

Internet megastars like Amazon and eBay have cornered their particular markets by being savvy about what their online users want. How did they find out what their potential users wanted? They asked them.

While smaller site owners may not have millions to invest in audience analysis; small scale market research and usability tests can reveal a lot of tendencies, common assumptions and even eccentricities within your target audiences and allow you to change and develop your site accordingly.

You may be wondering how this affects the bottom line. Well, in a recent study, online test shoppers were only able to complete half of the shopping tasks given them, due to confusing or inefficient websites. If you’re losing 50% of your potential sales, that’s a lot of revenue down the pan and, also, a lot of aggrieved customers who won’t be returning to your site.

How migglemedia can help your online business succeed

At migglemedia, we pride ourselves on our understanding of online audiences and spend the extra time getting to know all our clients’ networks and audiences, so we’re well placed to offer strategic insights. We can analyse your website statistics, conduct user surveys, focus groups, ethnographic research and usability studies: all designed to give you a clearer picture of your audience and how your site is perceived by your current and target audiences. This then allows our team to advise you on exactly how you can improve your online properties to meet the aspirations of your current users and build a bigger, and more profitable, online audience.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Stars Sitting Services nominated for WOW award

3rd March, 2009 by Jo

Stars Sitting Service photo galleryCongratulations Gloria!

The miggle team were chuffed to hear that one of our web development clients, Gloria Francis, has been nominated for the Woman in the Community prize at the WOW (Women On their Way) Awards, in recognition for her work in setting up innovative online business, Stars Sitting Services.

Gloria’s website helps parents of children with disabilities find specialist babysitting care. As part of a site revamp, our miggleweb team created a bespoke sitter booking tool so that parents can check the availability of each professional sitter at a glance.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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