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Archive for the ‘website development’ Category

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When you buy a domain name, resist the urge to buy web hosting and email services

12th October, 2009 by Alick

If you have a great idea for a website, one thing you’ll probably want to do is to secure an appropriate domain name as soon as you can. This is a good idea. Domain names are quite inexpensive, so it doesn’t matter if you buy the name in advance of starting work on your site. All you need to ensure when you buy the domain is that you have the option to have full control over the DNS. Don’t worry if you don’t know what this means, just ensure you have that option. 123 Reg are a good company to use, as are LCN.

What I’d certainly advise though is that when you buy your domain name that you don’t buy any web hosting or email services with it, even if the deal on offer looks like a steal. Instead let this be something your web developer takes care of for you. They will be in a better position to work out what exactly you require and then they can edit the DNS of your domain to point to the service they provide.

Finally, if your web developer suggests you use a hosting package, which is their own, or on which they are a reseller, don’t equate this to a financial advisor trying to sell you the products they recommend just to get their hands on the commission. Most web developers make next to nothing on hosting. The margins are too small and to compete your web developer would need to be selling in volume. It just won’t be their core business. It’s more likely that, if they recommend a host, it’s because they are comfortable with and have evaluated their services and they know that to deploy your website on the host once it is built will save them time. Which should save you money.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Peopleperhour – the good, bad and the ugly – getting the best from the ‘ebay for projects’

19th September, 2009 by Alick

peopleperhour.com is a kind of ‘ebay for projects’. Potential customers post projects they need doing and then interested suppliers will bid on them.

How we use it

I’ve been a user of peopleperhour.com (PPH) pretty much since it launched. I tend not to bid for much on it, but I do like keeping an eye on the sort of projects that get requested through it. It’s a great way of staying abreast of what sort of solutions businesses are after.

I also use it for sourcing freelancers for one off projects which require skills we don’t have within our full-time and part-time staff – but I limit that to marketing or copy related requirements. That’s not to say I wouldn’t source design and development through it, but I think to do so ups the level of risk to a project.

While I’ve only ever won a couple of projects through PPH, the contacts I’ve made through the network have generated quite a bit of business in the past. Our two biggest development projects in 2008 came from people who’d found my PPH profile in Google and then gone on to Google my name.

Although PPH aims to limit suppliers providing contact details to providers in advance of a deal being made I think in reality it does (or at least has done in the past) quite a poor job of monitoring this – probably because to clamp down on this is a really hard issue to find a scalable solution to. When they are unable to do this, it creates an unfair playground. I always try and bid by the rules, but I’m often up against others who don’t, and if they slip through the net then this can be in their favour. Thus, I’m quite lucky that there is, as far as I know, only one Alick Mighall (practice singing this as a football chant…) and thus, for those who Google my name, they’ll tend to find both me and my business anyway.

Recently, I’ve had some useful wins with PPH – in that I’ve picked up some good work and found some useful freelancers – so I’ll continue to use the site.

Too many poorly conceived projects and low quality providers

So, what’s the bad and the ugly? Well, its two worst points are probably not PPH’s doing as such – even it does create the environment in which this happens, and those are a) a lot of poorly conceived projects, and based on the number of bids that many of these projects get, b) too many providers bidding at prices, at which I believe, it’s not possible to do a good quality job.

On the projects front, I think the team at PPH have done a better job at filtering out the really stupid requests. It’s a while, for example, since I’ve seen projects like ‘e-bay clone required – budget, less than £250′. However, I do still see a lot of projects, in which the brief details a project which surely can’t be done within time the quoted budget allows. What’s this down to? Project owners knowing that there are people out there who’ll code for food? Or who realise it’s a buyer’s market? Or is it just a fundamental misunderstanding of what kind of time a quality job might take? I think its often the last point. Price competition can be a good thing, I’ve no issue with that. My beef is really about the time it takes to do a good job.

This project here – for a business directory – is a good example. Basically, the client is looking for a business directory to be built, similar to a competitive example, which is quoted, which will have a CMS, so that they can add their own listings, ad serving, so they can monetise it, some static pages and the directory needs to be searchable. Oh, and it needs to be delivered ASAP! The budget is less than £250.

Ok, so lets take PPH’s commission out of that, and that leaves us with £225 which we’ll then divide by the minimum wage in the UK – a rate of pay you’d usually associated with unskilled labour – about £5.75. That gives 39 hours to deliver the project, assuming that there are no costs such as hosting, domain purchase etc. That 39 hours has got to cover the development from end to end, starting with clarifying the client’s ‘brief’ – defining some kind of spec from that and then nailing down in writing what exactly will be delivered, to designing, coding, getting sign off, testing and bug fixing. Why would any developer worth their salt bid on that? Well, as it goes, 20 have. And there are still 11 days left until the bids close.

For all PPH’s good points, I don’t see how having projects like this, or a network of providers prepared to bid at such rates can be in anyway a positive thing for the network, or for the wider industry as a whole. Fair enough – PPH is a network that allows project owners to circumnavigate bloated agency fees. It also allows project owners to consider quotes from providers who are based outside of the UK and thus are able to do things more cost effectively. Both these are good points. But if that’s at the expense of creating a perception where actually web development is easily done, for peanuts, or in an unfeasibly short amount of time, then that’s a bad thing. Buying an online service is like buying any other. You still get what you pay for. But I think many people think this just doesn’t apply to online.

I’d be interested in thoughts on this. I’d be even more interested in seeing similar examples of what a £250 solution looks like to a project briefed similar to the one I’ve quoted.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Website fundamental #4: ‘Recycling’ your website audience

10th August, 2009 by Alick

‘Any page on your website could be a potential customer’s first experience of your brand’ is the fourth of miggle’s website fundamentals.

If your search engine optimisation (SEO) is working correctly, most new users will find your site via a web search. The page they click through to may not always be your homepage, so every page on your website needs to be able to effectively direct users to all the other important areas in your site if required.

Clear navigation and an ‘intuitive taxonomy’ – a logical method of organising your content in a menu structure – will generally achieve this, but you can further ‘recycle’ your users, i.e. move them through to important pages on your website, by adding links to other relevant pages at the foot of each page and within your website copy. Every time you write a new web page or blog post think ‘What do I want the user to do next?’

Good examples can be seen throughout The Cooden Beach Hotel website – and on this website, in the links within this blog post copy and effective cross-linking within our own website.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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With the launch of Yahoo!’s new homepage, Y! insider Alick traces its history

29th July, 2009 by Alick

It was great to see Yahoo! launch their new version of the home page in beta last week in the UK. Here at miggle, we work closely for Yahoo! on their ‘Front doors’ day in day out, so clearly we’ve got a vested interest in saying the page is great. But that’s really what we think.

During my time at Yahoo! homepage launches were a big part of my life – this is the fourth one I’ve been involved with in one way or another and so I’ve seen first hand how it’s changed and the reasoning behind the changes.

A brief historical functional overview of the Yahoo! homepage, which up until at least the start of 2009 was the single most visited web page on the planet, goes something like this – and in many ways mirrors the history of the web:

  • At the start, it was all about links in the directory, which dominated the page
  • Then the directory became searchable
  • Rather than drive traffic to competitors, Yahoo! started building and acquiring its own products like Yahoo! Mail and Finance
  • Yahoo! started publishing latest news on its homepage
  • With so many people on the site daily, the media value of the page soared. Yahoo! led the way in offering advertisers truly unique opportunities on its homepages worldwide
  • As the web broadened, Google Search became ‘the killer app’ – portals no longer could offer the same standard as the pure plays, for example, everyone knows eBay – but do you remember Yahoo! Auctions?
  • Entry points to the web changed. The Hotmail homepage was a more valuable destination than the MSN homepage, because more people started their web sessions there. Internet toolbars became so important that companies like Microsoft started to embed search functionality into the chrome of the browsers and desktop.
  • Thus, a page like yahoo.co.uk had to have value as a product in its own right. Editorial engagement became more important as homepages became the place to find out about what cool stuff was happening on and offline. The directory disappeared.
  • Web2.0 and social networking took off. The web became a more customisable place. Mobile phones became more important as a platform. The personal assistant on the last version of the Y! homepage showed where front page evolution was heading.

And now, in 2009, we have a Yahoo! homepage that allows users to see the news headlines from the Guardian alongside its own news product. A page that actively encourages users to add their favourite sites to the left hand nav bar rather than big up its own portal offering. Yahoo! has recognised that setting your online status is a key part of any user’s identity when going for a surf on a highly personalisable web – even though its as easy to update your Facebook account from the Y! page as it is your own Y! profile.

Is this simply Yahoo! admitting defeat? I don’t think so. I think this is a good strategic move on their part, allowing users to create their own ‘starting point’ on the web. If Yahoo! ever had a raison d’etre, wasn’t this always it? Is the new homepage evolution or revolution? Let us know what you think.

The new home page still does everything that Yahoo! has always done well – pointing users to fresh and interesting content and brilliant products such as Y! Finance and Mail – but also recognises the fact that the Internet has moved on from the dominance of portals. That in itself gives every web publisher the opportunity to think about how it can leverage Yahoo!’s audience to drive engagement in its own products. If you want to think about how that could work for your business then drop us a line.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Your business website homepage is the window to your brand online

3rd July, 2009 by Alick

In the third of our blog posts explaining miggle’s website fundamentals, we take you through our thinking on the importance of a website homepage in establishing your online brand and inspiring trust in your users.

Express yourself
If your business already has a strong offline brand, keep online life simple for both your business and your users and maintain consistency within all your promotional activities. It may be tempting when you think about site design to go for a hot new look, but a radically different ‘epersonality’ could hinder rather than help your business. Think carefully before letting your web designer take you off on a path which diverges too much from your existing identity.

Don’t be seduced by flashy effects
Animation rich sites may create a powerful first impression, but return users to your site will just want to be able to get to the pages they need quickly and easily. Your site exists to do a good job for your business and customers, its primary function is not to add diversity to your design team’s portfolio. Remember, the amount of time a customer will spend on your site versus the other sites they use online is minimal – so don’t make them have to work hard to get what they want by making things more confusing than they need to be. And definitely don’t make them have to download any special plug-ins to view the page. Inexperienced users won’t know how, experienced users are likely not to bother. With e-commerce businesses remember people shop online to save time as well as money. Think of your homepage as a haven for users – a reassuring place where it’s easy to find exactly the information needed.

Demonstrate openness
Your homepage should provide easy access to an ‘about us’ section with detailed information on the business, online portfolios / examples of your work and profiles of staff members – all these aspects indicate transparency and openness and can help give your business that ‘human touch’. If you are running an e-commerce business, easy links to returns policies and customer care are also important.

Provide valuable content
A site that reads as a business card or promotional pamphlet gives users little reason to revisit. Thinking about how you can offer advice, tips, news or promotional offers will keep you homepage fresh.

Think carefully about advertising
If you are going to accept any kind of advertising or sponsorship online think first about how the appearance of other brands along side you own will effect customers perceptions of your business. Good advertisers/sponsors will provide good mutual brand association, poor ones will diminish it.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Content production: The miggle team get snap happy

29th May, 2009 by Jo

02_sextet_bananabell_pinks07_classic_flower_bananabell_black_pink12_dice_barbell06_black_titanium_body_spiralA client of ours asked us if we could produce the product photos for her miggle designed and developed ecommerce site, due to launch in July. What does she sell? Tiny, shiny body jewellery – the sort that smudges if you look too hard – and lots of it. A fiddly job if ever I’ve come across one.

Ever willing to rise to a challenge, I dredged up what remained of my studio memories from back when I studied Editorial Photography here in Brighton many moons ago. With various members of the team drafted into polishing and blu-tak duty we set up quite a functional little studio in a corner of the office with a lovely pink backdrop to match her site design and give the body jewellery some ‘zing’. After plenty of experimentation, we’re pretty chuffed with the results. What do you reckon?

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Building social networks in Open Source CMS – BuddyPress

20th May, 2009 by Alick

We get quite a few requests from prospective clients looking to build social networks. It often turns out that the plans are like a house of cards. Give them a prod while asking ‘What’s the business model / your budget / hook to get people to sign up?’ usually brings it all tumbling down. At the heart of a lot of these requests is the desire on the client’s part to either own a community or engage customers on their network. As such, ownership of the customer is key and that can potentially rule out using certain off the shelf social network content management systems (CMS) because there are always issues over who owns the user. So, to combat this, the route proposed is often to build it from scratch. This in itself is often impractical as what budget there is then goes into re-inventing wheels as we go about re-writing blogs/forums/groups/etc from scratch.

End result of all this is that everyone who’s come and asked us about building social networks has ended up re-thinking their ideas as a result of either a) not wanting to invest in building a plan up front or b) realising that the lack of robustness in their business plan means that the self build route will be a quick and effective way of losing a lot of money very quickly.

So, as a result of this, we’ve been quite excited by the idea of BuddyPress, and as such we’ve installed a version of it on our test server of which you’re free to sign up and have a play and see what you think. I don’t know how long we’ll keep this up for, so if this link here isn’t working, you’ll know we’ve taken it down.

So far, the biggest criticism of it is that it’s got no privacy settings and is without a lot of key social network features. But, it’s got a Facebook style wall (the wire) and Groups (which with no privacy, are really just a twist on profiles) and email based messaging. And, because it’s based on WordPress it’s got blog functionality which is something we know we can skin pretty easily.

I actually think the BuddyPress control panel is a bit confusing and we’re yet to dig into this enough to see how much we can change this. That I think will require more than skinning – it strikes me as there are some core IA issues that need to be resolved. But I guess for the WordPress team, this is work in progress and if BuddyPress is anywhere near as successful as WordPress it’ll surely be of great use to clients looking for a potential candidate for building social networks which are feature rich, give full ownership of the user and provide lots of opportunities for design customisation.

We’ve now deleted our test install of BuddyPress. If you want to learn more about what we can do for you with Social Media just get in touch.

Based in Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Use any font on your website with Cufón

19th May, 2009 by Ian

cufon_web-safe-fonts

An example of a font rendered with Cufón

This week, a client asked us to programme a site mock-up which included non-web-safe-fonts.

In the past, I would have had to “slice” out the text and reference the particular font along with a similar replacement from five or so web-safe-fonts or create non-SEO friendly images to replace text elements.

Over the last few years, applications have appeared which allow developers to render non-web-safe-fonts using Flash. However, on the recommendation of Jeffrey Way, I decided to try Cufón, a new development which uses Javascript. (One of the reasons we decided to use the Javascript application rather than the more established Flash applications is that there are better options for the user if they don’t have Javascript turned on.)

Rather than render the text using Flash like sIFR and FLIR, it uses a mixture of canvas and VML to render the fonts. The process has been amazingly simple.

Here are some pros and cons I found while implementing Cufón:

Cufón pros
* Lightning fast
* Easy to install
* Up and running in a few minutes
* Allow CSS editing and :hover states
* Can use multiple fonts for different elements
* Search Engine Friendly (SEO)
* Not dependent upon a server-side language.

Cufón cons
* It’s Javascript dependent. If disabled, the default fonts will be used
* The text isn’t selectable.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Get mobile for successful website promotions

1st May, 2009 by Alick

design_01-copyOver the last few weeks I’ve noticed more and more tradesmen’s vans out and about on my walk into work. We’re well into the spring and that always seems to be start of people getting professionals in to get stuff done to their houses. And in that, I’ve seen a bit of a selling opportunity!

A lot of vans I walk past will carry the business name, the trade, a phone and mobile number – sometimes even an email address – but often a lot of these are bereft of a web address. So, it’s a perfect chance to ask the question – “Do you have a website?”

Travelling promotions
The interesting thing is that some of these businesses do, but they don’t promote the fact on their vans, or the banners that hang from scaffolds. This seems to me to be missing an obvious opportunity. As I’ve said before – a functional website is just the starting point to making the most of your business online.

Of course there are those vans that do promote websites – and so, when I see a web address I tap it into my iPhone and check out what’s there. Right now, web access via mobile phones only makes up a tiny percentage of overall access to the Internet, but of course that’s only going to increase as the availability of both phones that can access the web increase, the functionality of the browsing software improves and designers start really thinking about hand held experiences. Here at miggle, we’re also betting on .tel domains playing their part in making the web more mobile.

Think mobile for your website
Even though that slice of users is small right now, I think they represent a valuable niche. If a user has taken the time to access your site on their phone, then it shows that they really really wanted to see that info. Something has created that moment and that’s a powerful impulse. Visits driven on this sort of emotive level are probably some of the most qualified traffic you might get. So, there are two things – one, you’ve got to work hard to try and create those moments. If you’re a tradesman and you own a van, it can act as a moving billboard for your business – so use it as such. And, two, if what’s on your van has the power to make someone act straight away – which is likely, in someway to be facilitated by their phone, then make sure you’ve got a credible experience on hand held devices.

Once example I had today – nice looking van, clean, good logo, clearly a professional job on the branding (as opposed to Comic Sans and some clip art vinyled on to the side), talking up what seemed to be a quality product and service. I tap their address into my phone – and I get no site. Why? Because it’s all been designed in Flash, it has no back up option for people who might be accessing a site on a device that does not support Flash. “So who gives a ****?”, you might say – its hardly like that’s going to make up much of the visits to the site. True enough. But a web design company that delivers a site that ONLY works in Flash is probably not a web design company that’s thought about the challenges of making a Flash site work well from a Search Engine Optimisation (SEO) or an accessibility perspective, or even a basic user needs perspective. That client’s site probably makes a nice portfolio entry on prettybutpointlesssites.com – but that’s about it.

All that from my walk to work. I’m glad it’s the weekend…

>> Get your business a .tel domain

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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Website development: a website is just the beginning

22nd April, 2009 by Jo

This is the next post in Alick’s series on our miggle website fundamentals, “a functional website is just the starting point for an effective online business”.

______

I always have this vision of a guy – maybe back in the 1930s at the height of the last depression – sitting in his office, elbows on desk, head in hands, staring at his brand new telephone and waiting for it to ring. He’d heard that all his competitors had got a phone and thought if he got one too, the business would come. So he got it installed, but never figured out why it didn’t ring.

I see a similar thing happen with business websites. How many can say that their site’s working for their business the way they want it to?

For the purposes of this post, we’ll assume your website is a great website – focussed on the needs of your audience and/or current and future customers, providing the features or functions that match those of your competitors in a way that makes it easy for users to get what they want and encourages them to come back for more. But we’ll also assume that its not delivering the return on the investment you wanted – so why is that?

In most cases it’s because too much focus, time and money was placed on the build and the design – and not enough thought given to what time, money and resource would be required to get it seen.

The common problems we see are:

* The front page never changes
* No new content gets added
* No promotion of special offers
* Worse still – as a combination of neglect on the three points above, out-of-date content is featured on the website
* Broken links – or searches on Google link to pages that can’t be found
* Offline advertising and literature are not referencing your website
* No money is spent on online advertising and marketing.

They exist because:

* No one within the business ‘owns’ the website
* No budget has been allocated to the website
* Somehow the business believes that because everyone can access your site, everyone will.

They can be mitigated by:

* Allocating a budget within your business to promote your site
* Ensuring someone has the skills and the time to make updates to your site to keep it fresh, accurate and reflective of your business
* Having a clear plan of what you can reasonably expect from your site.

Our most successful small business clients have got themselves to the stage where their sites have paid for themselves. In every case, it’s been because they’ve been prepared to spend at least the same again as they spent on the build to ensure their online investment returns with interest.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

 
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