Received 9th March 2009:

“Hi Alick, Just had a look at the Cooden Beach website out of interest. I was very impressed with it. I like the way the pictures change on each page. Just thought I would let you know that I thought it was excellent. Love Mum”

Bless.

Fortunately, the miggle team don’t have to rely solely on Alick’s mum for positive feedback. See actual testimonials from our clients on our website design and development, content management and online media services on the main miggle website.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

The first of our miggle website fundamentals is: “The key to online success lies in understanding the audience for your business”. If you can crack this, then you’re onto a website winner.

Contrary to popular opinion, the streets of the superhighway are not paved with gold. Long gone are the days of glaring gaps in the market and websites that simply ‘manage themselves’. We’d place money on the Pareto principle striking here: with just a few well-managed e-commerce websites hoovering up 80% or more of online business, with most websites left out in the cold.

So why is this? Many site owners make the mistake of putting the cart before the horse online business-wise: coming up with an idea for an online business and immediately commissioning web design and development, without considering whether there will be a profitable audience for their business.

Avoid being an Internet also-ran

If your online business is going to actively compete in the race for ‘Net establishment, then you first have to know WHO you are trying to communicate with, e.g. persuade to buy your products or subscribe to your services, before you can work out HOW best to communicate with them through your website.

Internet megastars like Amazon and eBay have cornered their particular markets by being savvy about what their online users want. How did they find out what their potential users wanted? They asked them.

While smaller site owners may not have millions to invest in audience analysis; small scale market research and usability tests can reveal a lot of tendencies, common assumptions and even eccentricities within your target audiences and allow you to change and develop your site accordingly.

You may be wondering how this affects the bottom line. Well, in a recent study, online test shoppers were only able to complete half of the shopping tasks given them, due to confusing or inefficient websites. If you’re losing 50% of your potential sales, that’s a lot of revenue down the pan and, also, a lot of aggrieved customers who won’t be returning to your site.

How migglemedia can help your online business succeed

At migglemedia, we pride ourselves on our understanding of online audiences and spend the extra time getting to know all our clients’ networks and audiences, so we’re well placed to offer strategic insights. We can analyse your website statistics, conduct user surveys, focus groups, ethnographic research and usability studies: all designed to give you a clearer picture of your audience and how your site is perceived by your current and target audiences. This then allows our team to advise you on exactly how you can improve your online properties to meet the aspirations of your current users and build a bigger, and more profitable, online audience.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

Congratulations Gloria!

The miggle team were chuffed to hear that one of our web development clients, Gloria Francis, has been nominated for the Woman in the Community prize at the WOW (Women On their Way) Awards, in recognition for her work in setting up innovative online business, Stars Sitting Services.

Gloria’s website helps parents of children with disabilities find specialist babysitting care. As part of a site revamp, our miggleweb team created a bespoke sitter booking tool so that parents can check the availability of each professional sitter at a glance.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.

Our new website - web design and development, content management and online media

Today marks the launch of our new website – it also more or less coincides with our 2nd birthday as well.

In the two years since I set up miggle, the business has evolved into one which offers services in three distinct areas: website design and development, content management and editorial services and online media. Our new website has been designed to reflect this.

The new website is also less about me and my background and more about the services the team here can offer as a whole. Engaging miggle on your online project gets you access to a great and varied resource – whose ability to deliver can be seen in both our client pages and testimonials from happy clients.

What we’ve built at miggle is a real solid understanding of web audiences. You’ll get the benefit of that if you ask us to rebuild your website, take care of managing content on your existing page or drive more usage to your website – all to time and budget with no hidden costs.

Our relaunch comes at a time of great economic uncertainty. We can save on your in-house costs and make your online properties work harder for your business. And we’re a company which continues to be built on solid fundamentals – achieving growth, while remaining profitable, as we have been since day one.

The investment I’ve made in the miggle team has been the most astute that I’ve made in the last 24 months. They’ve built me a website which really describes what we’re about and have a plan to market it that I know will make the business continue to sing – so I really want to thank Jo, Ian and Paul for their efforts – and the others who’ve pitched in and helped too.

If you want your business to benefit from the same, do please get in touch with me for a chat about how we can help.

Based in the UK’s silicon city – Brighton and Hove, East Sussex, contact miggle.co.uk for website development, content management and online media services in the UK and worldwide.