online advertising strategies, Brighton & Hove - make money from your website

audience building, site promotion and monetisation strategies

blog your way to success

In a crowded marketplace, reaching your target audience can be a headache. An integrated business blog and subscribable RSS feed, like our very own miggleblog, is a simple and inexpensive tool that can help you engage with millions of prospective customers all over the world.

Blogs can be used in a number of ways to benefit your business:

• Reach more people, and make money
  The likelihood is that only your existing customers will read a news section on your website. With a blog you can reach out and find new prospects. Google's Feedburner is an invaluable tool that can help you publicise your RSS feed content and make it easier for people to subscribe. By participating in the FeedBurner Ad Network, you can make money from your pearls of wisdom.
• Build customer relations
  It's far harder to get business from new customers than it is to get more business from your existing customers, so keeping in touch should be one of your top priorities. An interactive blog is a friendly and fun way to keep your existing customers up-to-date with all your new offers and products, so that your business will be at the forefront of their mind when they need your products or services again.
• Better search engine rankings
  The migglemedia team always recommend that a business blog be hosted on the main business website, as the more people that read your blog and link to posts on it, the higher your website will appear in the search engine rankings.
• Bring in more traffic
  Google search loves frequently updated websites, therefore a blog can bring in a surprising amount of new traffic to your website through natural search terms. Blog posts are rapidly indexed by the major search engines and can be extremely profitable.
• Start a buzz
  Blog about your new products, drop hints about forthcoming events, publicise your research - grab the attention of the press! Blogs are increasingly quoted and cited in the mainstream media, and as such are a great way to score free publicity for your company.
• Become 'the guru'
  If your business occupies a niche sector of the market, why not share your knowledge via a blog and build a reputation as a go-to person?
• Test your ideas
  Thinking about a change of direction for the company or expanding into a new range of products? Blog about it and let your customers tell you exactly what they want from your business.

No time to blog?

If your business is absorbing all of your time, but you don't want your website, your users or potential customers to be neglected, the miggle teams will be able to help:

For a sophisticated, highly tailored solution, the migglepublishing team offer editorial services recreating your tone-of-voice and brand identity within regular blog, newsletter or content updates. Previous clients of this service include such Internet luminaries as Yahoo! UK and Ireland and AOL. By outsourcing your content to our skilled copywriters and editors, you get all of the gain and none of the pain.

A simple but far less bespoke option is to incorporate an existing RSS feed into your site to engage your users. For example, this could be a flickr photostream featuring your products and services, or a relevant topical search on Google News.

For information about our cost-effective editorial services or starting your own business blog:

• Call the Brighton and Hove migglemedia team on 0845 094 8443
• Contact us online.

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