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build repeat business with newsletters

Newsletters are a great way of getting the latest news, special offers and promotions to your most valuable customers or users. A simple newsletter tool, such as migglemedia provide to our clients, can help you grow your repeat business exponentially.

Offering newsletter updates as an integral part of your online marketing strategy can help you gather lots of useful information about your users, and is a brilliant way of keeping in touch with those all-important prospects, who may be interested in your products and services in the future but are not ready to purchase immediately.

Discover who your site users are and what they want

To build a database of site users, you can collect user registrations on product purchase or user account sign-up, with an opt-in check box for regular newsletters. You can also encourage sign-up via promotional modules on your pages.

Your email newsletters can be a simple text-based news update, or appear as far more sophisticated html-coded product promotions with images and click-throughs. They're invaluable for reaching users without them necessarily having to be online and also, with email now being readily available on many mobile phones, newsletters are a great way of being able to reach people on hand held devices.

Email newsletter software is easy to monitor, so we can instantly measure responses to various promotions. Newsletters are a great tool for learning more about what your existing and prospective customers respond to positively, and testing different marketing strategies against one another.

Put your website users in control

A word of caution: it's important to make sure your users feel like they are in full control of their newsletter subscription. Without due care, your newsletters could end up being considered as spam. It's important to maintain a high standard of content, giving your subscribers a reason to want to open your communications - for example, useful tips, interesting discussion or money-saving offers.

It should be super easy for your subscribers to opt out, and they should be aware how often they can expect you to be in touch. The way that miggle-developed e-commerce website Boo Greene does this is ideal, with a 'no pester policy'.

If you want your newsletters to sparkle, the migglepublishing team offer editorial services recreating your tone-of-voice and brand identity within regular blog, newsletter or content updates. Previous clients of this service include such Internet luminaries as Yahoo! UK and Ireland and AOL. By outsourcing your content to our skilled copywriters and editors, you get all of the gain and none of the pain.

For information about our cost-effective editorial services or launching your own business newsletter:

• Call the Brighton and Hove migglemedia team on 0845 094 8443
• Contact us online.

>> make the most of social media marketing

>> why your business needs a blog

>> clients and testimonials