online advertising strategies, Brighton & Hove - make money from your website

audience building, site promotion and monetisation strategies

The Cooden Beach Hotel

The Cooden Beach Hotel website: warm, engaging and easy to update

The Cooden Beach Hotel is a privately owned hotel directly on the beach in Bexhill-On-Sea with stunning, uninterrupted seaviews. They offer a range of services from weddings, golfing holidays to conferences - all from its secluded, peaceful location on the seafront.

The Cooden Beach Hotel wanted their staff to be able to easily update the hotel's website in-house. A simple and effective solution: we gave them access to our powerful proprietary content management system - miggleCMS - a flexible and intuitive tool. We also improved the site with additional bespoke development, including a Flash XML gallery that they can update and add new images to as the seasons change.

SEO success

Our web copywriters rewrote the website copy for search engine optimisation (SEO) and user engagement. The new keyword heavy copy has made a dramatic improvement to The Cooden Beach Hotel's position in 'organic' search rankings; in fact, since the launch of the updated website, we've managed to more than double the amount of traffic from search engines. Even better, people who find the website through organic searches are interacting well with the site, with page views well above the industry average, increasing bookings and enquiries.

The migglemedia team are managing ongoing search engine marketing (SEM) strategy, driving increasing amounts of traffic to the site through 'pay per click' (PPC) placements.

The Cooden Beach Hotel's owner, James Kimber said,

"The miggle team have exceeded our wildest expectations. They have brought us to the top two in Google searches and top three in Google sponsored listings. The design of the site is slick, on brief and in budget. Our profits have soared since we switched from our previous web design company. Alick and his team are both approachable and professional. I would thoroughly recommend miggle to any new business."

For advice on creating a successful business website:

• Call the web design and development team at our Brighton and Hove offices on freephone 0800 043 6443
• Contact us with a copy of your web design brief
• Fill out our online web briefing form.

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