>> Integration of an e-commerce store
>> Overhaul of the site design and content
>> User-friendly web experience compatible with a company dealing in a complex market
>> Responsive theming
>> Custom API integration
FC Lane is a UK-based electronic component manufacturer and distributor. They came to us hoping to migrate a static online product catalogue into a fully functional e-commerce platform that would establish online selling and boost the company’s reach.
Why Drupal was chosen
FC Lane has already decided they wanted to use open source - but not being aware of Drupal were leaning towards WordPress, of which they already had some internal knowledge. Given FC Lane have ambitions to significantly grow their online presence we were able to present Drupal as a more effective solution to manage that growth without introducing a high level of technical debt into the project - as can often happen with WordPress projects that are dependant on either too many vendor supplies or custom written third party modules. Forecasted growth includes the launch of additional sites, and for this reason the potential to use Drupal multi-site functionality was particularly appealing.
We were also able to present Drupal as an ideal alternative because many aspects of the project were well suited to pre-existing Drupal solutions; this allowed our developers to offer a nicely branded site in line with the client’s design guidelines using straight-out-of-the-box Drupal features - including Drupal Commerce for its brand new online shop. The client is now taking full advantage of the high levels of self sufficiency offered by Drupal’s easy to use interface..
Project goals, requirements and outcome
The overall appearance of the existing site was dated and somewhat cluttered; it was in need of a design revamp, a process that would also contribute to improved SEO performance. To enhance this aspect of the client’s needs, miggle worked alongside a dedicated SEO agency to ensure optimum results and increased traffic to the site. The main site was also developed responsively, making it compatible with tablets and other mobile devices. Aside from front-end refreshment, the project’s focal objective was to integrate an e-commerce function. FC Lane was keen to demonstrate to manufacturers that it was able to evolve as a distribution arm, and therefore the ability to offer online transactions stood as an important strategic move. The online shop feature needed a design universal enough to appeal to both the company’s existing b2b customers as well as targeting new non-b2b consumers and more niche markets who would be brought in by the presence of an e-store. This major update was added to the main website, and the rebuild was approached initially from a content perspective – essentially replicating the catalogue structure in an online format. This resulted in a main product catalogue with the appropriate categorization, styling and CMS capabilities for an e-commerce functionality to be added later. The site is now integrated with the client’s product management software via an API, ingesting and updating products on a nightly basis. This internal product management system means that following successful payment, orders placed through the site are communicated back to the API and the client is directly notified of the new online purchases. Having established a great relationship with the client we continue to develop the site, regularly introducing new product lines to customers.